Summary: The Tampa Bay Times has adopted Newscycle’s Marketing G2 subscription management system and is already seeing success with its streamlined checkouts via the self-service portal.
Bloomington, MN – April 18, 2019 – NEWSCYCLE Solutions (“Newscycle”), a leading provider of content and commerce platforms for the media industry, is pleased to announce that Tampa Bay is live with Newscycle’s Marketing G2 (“MG2”) audience engagement solution.
The MG2 solution provides the Tampa Bay Times with greater subscription flexibility and a frictionless checkout process for its customers. The MG2 includes a self-service portal, Subscriber Concierge, which gives subscribers control over managing their own subscriptions. The portal also allows the media company to create special incentives and entitlements to help retain readers.
“The Tampa Bay Times needed a fast implementation, so the MG2 team moved quickly, with additional Newscycle employees pitching in as needed to ensure things went smoothly,” said Ron Tumolo, Vice President of Professional Services at Newscycle.
“The overall implementation and go-live were successfully delivered within a tight deadline,” said Kate McTavish, IT Product Owner Manager at the Tampa Bay Times. “The availability of the MG2 team was on point, and any questions that arose were answered quickly. The streamlined checkout is an even greater success than we expected.”
Newscycle anticipates several go-lives with Marketing G2 at other news media organizations in the coming months. To learn more about Newscycle’s audience engagement solution, go to https://newscycle.com/solutions/circulation-subscription-management-system
Marketing Communications Specialist