The Case for Publisher Direct Native Advertising

The Case for Publisher Direct Native Advertising

By Peter Marsh, VP Marketing Advertisers are putting a greater portion of their budgets into native advertising, and with good reason. Recent studies show that native ads are widely accepted by readers, and they are more trusted than their traditional counterparts....
Why Newsletters?

Why Newsletters?

By Karina Fabian The future of Print is newsletters.– Jeff Shine, Newscycle’s Executive Vice President of Ad Development PlatformsIt’s a common belief that the day of email has passed. For some, this is true: GDPR and spam filters have indeed cut the efficacy of email...
Five Ways to Increase Readership

Five Ways to Increase Readership

2018 saw a lot of challenges for the media industry. We’re moving from print-and-digital to digital-first or digital-only with increasing urgency. President Trump’s cries of “Fake News!” as well as the violence caused by fake news spread via WhatsApp in India have...