Blog

 

Thoughts, tips and opinion from the Naviga team

Five Fundamentals for a Subscription-based Business

Digital subscriptions are taking an increasingly important role in the media – newspapers, magazines, newsletters and broadcast. There’s so much you can do with a bank of subscribers, from using the data to better understand the audience. However, it’s important to get the basics first.

Introducing ZINIO

We just brought all our companies together under our new name, Naviga, and already we’re adding more to the team. On May 30, we acquired ZINIO, a leading technology supplier for the digital magazine industry.Most consumers know ZINIO as a digital newsstand...

The Case for Publisher Direct Native Advertising

By Peter Marsh, VP Marketing Advertisers are putting a greater portion of their budgets into native advertising, and with good reason. Recent studies show that native ads are widely accepted by readers, and they are more trusted than their traditional...

Naviga: a new name for the next step in our journey

Today, we announce our new brand identity – Naviga. The rebrand is really a culmination of a process that began back in 2017. At that time, we saw the disruptive state of the industries we serve, and we knew that to help our customers compete, we needed to...